Today, in the world of e-commerce, maximizing conversions and recovering lost sales from abandoned carts is of utmost importance for business success. Fortunately, there’s a selection of incredible options when it comes to shopping cart abandonment software. In this article, we’ll highlight the top solutions available and explore their features, benefits, and how they can […]
Word of mouth is one of the most powerful tools in marketing: According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations about ads 74% of consumers Identify word of mouth as a key influencer in their purchasing decisions Millennials are 115% more influenced by word of mouth than traditional […]
Once you invest in research, writers, and a website, it’s time to optimize your content for search engines like Google, Yahoo, and Bing. Through a combination of techniques known as search engine optimization (SEO), web users can connect their queries to helpful content like yours. And you know what that means—along with the steady stream […]
A catchy company slogan captures what makes a brand or product different (and better) than the competition. It answers, “Why should I choose you?” And it’s catchy. The best slogans and taglines do three things: Grab shoppers’ attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and value proposition Done […]
There are many email deliverability myths out there that customers have come to believe as they try to make sense of their deliverability on their own. Understanding email deliverability without an expert can be difficult – and that’s why we want to dispel these common misconceptions. Email deliverability misconceptions Let’s take a look at some […]
You expect remarkable results from your email marketing campaigns. For that, you need targets to open, read, and respond to your emails. Two problems: People send and get 347.3 billion emails daily now, so the chances of yours getting lost in their inboxes are 99.9%. Even if you are among that 0.01% noticed, your chances […]
“Paid post” “Presented by” “Sponsored by” “Partnered with” “Promoted” “Affiliated with” “Powered by” Look familiar? These phrases are indicators of sponsored content. They mean that a brand has spent some money to get some content in front of you. And guess what? Sponsored content works! Sponsored content gets your company in front of people in […]
Any good marketer knows that search engine optimization (SEO) helps your business’ website rank higher in search engine results. This makes your website a lead magnet that helps potential customers discover and remember you and establishes you as an authority in your industry. And like SEO, email marketing is a powerful tool that helps you […]
What is an email preheader? Do you need to know code to add a preheader? Are they different on mobile and desktop? What should you even put in your email preheader in the first place? When you start diving into email development and the HTML/CSS side of email preheaders, things can get sticky quickly. But […]
Whether you’re a veteran small business owner or your ecommerce journey is just beginning, a top-notch SEO small business website is vital to growing your sales. That’s especially true since today, 49% of online shoppers begin product searches on search engines and 61% start shopping on Amazon. Search engine optimization (SEO) increases your organization’s online […]