Do you have any old Gmail accounts you stopped logging into a while back? These might soon be gone, according to a news release from google. In short, by the end of 2023, Google will change how it handles inactive accounts. So if you have an account you haven’t used or logged into for 2 […]
Your marketing report is a snapshot of your business. It helps you answer tough questions, like: How do you know if the marketing campaign you ran last quarter worked? How can you get your boss to approve more budget for certain tactics? How can you show clients that the work you do for them gets […]
What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what they are, how they work, examples, and how to get started. A webhook is an […]
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Good copywriting is hard. Great copywriting is really hard. That’s why so many copywriters keep a swipe file — a collection of tried-and-true copy examples to inspire them when writer’s block hits. In this post, you’ll […]
An email suppression list is a list of contacts that you don’t want to send to because sending to these contacts could hurt your sending reputation and delivery rates. The suppression list is required by the CAN SPAM Act to ensure that email senders have a method of opting out recipients who unsubscribed or marked […]
What is email template builder software? Email template builder software is a powerful tool that allows users to create and customize professional-looking email templates for their marketing campaigns. It simplifies the process of designing and coding emails by providing a user-friendly interface with drag-and-drop functionality, eliminating the need for complex HTML coding skills. With email […]
We can all agree that email communication is essential for successful businesses. However, for your emails to be successful and produce conversions, they have to land in the inbox. But what happens when emails don’t make it to the inbox? Where do they go when they bounce? How are they processed? Enter return-path email headers. […]
Pop quiz! Which of these 3 people is likely to get you the most sales? Someone who’s been on your email list for a long time Someone who has just signed up for your free email list Someone who has just visited your website for the first time The traditional answer to this question is […]
Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages from senders are authentic and not sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message to the inbox. Full use of email […]
Email bounces happen to everyone. It’s important to understand what they are and why they occur, because your email marketing success depends on if your messages reach recipients’ inboxes. In this article, you’ll learn: What is a bounce back email? What causes an email to bounce back? How can you reduce your bounce back rate? […]