Social media is a force to be reckoned with. It’s grown from a fringe activity for college students into a daily ritual for the majority of humans on Earth. Consider these statistics: 4.8 billion social media users globally 150 million new users in the past year 90% of internet users are on social media 2.5 […]
Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores. In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. However, with so many emails flooding customers’ inboxes (over 300 billion sent per day), standing out in your audience’s […]
Newsletter software is a digital tool designed to simplify the creation, distribution, and management of newsletters. It provides individuals and organizations with a convenient platform to create visually appealing and engaging newsletters, allowing them to effectively communicate with their target audience. This software typically offers a range of features, including customizable templates, drag-and-drop editors, content […]
You work hard to create emails that engage with your customers or audience, so it can be very frustrating to learn that some recipients never received your email during an email delivery failure. Despite the fact that your customers request and agree to receive your emails, Internet Service Providers (ISPs—like Gmail, Yahoo, and AOL) and […]
Constant contact is a popular email marketing platform that offers a range of features to help businesses create and manage effective email campaigns. With its user-friendly interface and robust tools, Constant Contact has established itself as a reliable choice for many businesses. However, depending on your specific business needs, there may be alternative competitors that […]
Do you have any old Gmail accounts you stopped logging into a while back? These might soon be gone, according to a news release from google. In short, by the end of 2023, Google will change how it handles inactive accounts. So if you have an account you haven’t used or logged into for 2 […]
Your marketing report is a snapshot of your business. It helps you answer tough questions, like: How do you know if the marketing campaign you ran last quarter worked? How can you get your boss to approve more budget for certain tactics? How can you show clients that the work you do for them gets […]
What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what they are, how they work, examples, and how to get started. A webhook is an […]
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Good copywriting is hard. Great copywriting is really hard. That’s why so many copywriters keep a swipe file — a collection of tried-and-true copy examples to inspire them when writer’s block hits. In this post, you’ll […]
An email suppression list is a list of contacts that you don’t want to send to because sending to these contacts could hurt your sending reputation and delivery rates. The suppression list is required by the CAN SPAM Act to ensure that email senders have a method of opting out recipients who unsubscribed or marked […]