Looking for some quick tips to maximize your social media marketing efforts this year? Social Media Advisor Angie Gensler has put together a listing of 24 do’s and don’ts to help get you on the right track, and ensure that you’re making the most of your efforts. And while you probably know most of these, […]
What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google’s Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show with their demo of how Bing incorporates ChatGPT into Bing Search – it’s impressive. In fact, […]
Great email marketers are always finding ways to tell more compelling stories with their data. Stories, you ask? Yes, your data tells a great many stories that can help you, the sender understand what’s happening with your email campaigns. Are people registering too many spam complaints? Are my open rates changing? Why are so many […]
Writing a book is an art form, and that means that there’s not one right way to do it—it’s going to look different for everyone, and as long as someone’s method works for them, it’s fine. That said, if you’re a new writer looking for advice, this can make a project as big as a […]
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast […]
Ever wonder how email is securely sent from one server to another? When using Simple Mail Transfer Protocol (SMTP) to send mail, we rely on a combination of StartTLS and Transport Layer Security (TLS) or Secure Sockets Layer (SSL) to encrypt our mail and help it safely land in the inbox. But what is StartTLS? […]
As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What […]
Google now can show you a Merchant Center with Google Business Profile status dashboard in the search results. This is similar to how Google shows you local business profile in searchalso similar to the Search Console dashboard other Google Ads summary box in search. This was spotted by Shameem Adhikarath and posted on Twitterhe said, […]
Not sure what an SMTP error code means? You’re not alone. It can be shocking and confusing to see SMTP errors sometimes, and we want to eliminate the confusion with a quick and easy explanation. Below, we’ll explain everything you need to know about SMTP error codes, including short explanations of common ones you’ve likely […]
We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft […]