Home Business Magazine Online Technology has always been a game changer in the retail industry. The rise of e-commerce has changed the way consumers shop. In 2021 research, more than 2.14 billion people prefer to purchase products and services online. That number is nearly 30% of the global population. As the number of online shoppers […]
Few marketing technology verticals are as saturated as the email marketing space. You have literally dozens of email marketing software platforms to choose from, all claiming to do the same thing (grow and nurture your audience using automated emails). How do you determine which is right for you? While there is considerable overlap in this […]
CRM software is 1 of the most widely used types of business software, but with so many different features and areas of specialization, trying to understand your options is extremely confusing. Not only that, but because CRM software often impacts several different teams, the process of choosing and implementing 1 is extra complex. Even if […]
Home Business Magazine Online A contemporary call center strives to be the best at everything. Despite the shocking number of calls, the staff has to be polite, active, sympathetic and productive. It is a hard task to accomplish. Senior managers seek to assist the operators and render all the necessary support. Buying software is one […]
Modern marketing is complex: tons of points of contact, tons of tools, and tons of moving parts. The only way to manage all that complexity is by creating effective systems and automating whatever you can. That’s why marketing automation software is fast becoming a necessary part of business technology. This post will give an overview […]
Popups play an integral role in the success of online businesses. It doesn’t matter if you have an ecommerce store, SaaS product, affiliate site, or even a personal blog. Every website needs popups to generate leads and sales. But obviously, your business will only benefit from popups if you use them correctly. We already know […]
As startups and brands move upmarket and seek to target higher-value enterprise clients, they come to a crucial realization: The sales and marketing tech stacks they’ve developed don’t support a new account-based approach. To solve this, your company needs to develop a sophisticated account-based marketing software stack, covering capabilities including: Customer Intelligence Account management and […]
A quick Google search for sales software will lead to a long list of options. How can you be sure you’re choosing the best sales software for your team? Sales software is an indispensable tool for any sales team. From organizing email campaigns to improving customer relationships and automating menial tasks, the best sales software […]
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first […]
Influencer marketing has become big business. From 2019 to 2021, the size of the influencer marketing market has doubled to $13.8 billion. On YouTube, brands pay influencers $6.6 billion annually to market products to a collective audience of 2.24 billion people (roughly 28% of the world’s population). And on Instagram, brands have sponsored 6.12 million […]