While Black Friday existed long before the Internet, there was Small Business Saturday – well … [+] only now in the 11th year – was really born in the age of social media. getty Christmas is just around the corner, but first comes Black Friday, which in the age of e-commerce and online retailers – […]
Love it or hate it, social media is where you need to be these days. Not only is it an open forum, placing you right where your customers hang out, but it’s also a way to interact with them on a more personal level. Yet, it also comes with a major disadvantage: you can’t control […]
If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding […]
The opinions of entrepreneurs’ contributors are their own. As TikTok and Instagram Reels are slowly conquering social media marketing, there is no mistake: Short videos are in demand. The average length of most, if not all, business videos is only six minutes. And that number will go down as consumers look for shorter videos. With […]
August 6, 1965: This scene is from the episode ‘Mission to the Unknown’, a popular British television series … [+]The science fiction television series Doctor Who shows an episode of Doctor Who showing a meeting in the town of Dalek in Kembel on August 6, 1965. The representatives of the seven galaxies meet to approve […]
According to a recent one CMO survey, social media became even more important to marketers during the pandemic, and those who got their social media efforts right saw a great return on their social media investments. It is clear that social media will continue to play a vital role in customer acquisition, especially in the […]
The global eyewear market is projected to reach US $ 172 billion in 2028, up from US $ 115 billion in 2021. Consumers’ shopping habits have changed. Where in the past new glasses were bought every few years, many people buy several glasses in a single year. Due to the increasing reliance on electronic screens […]
Facebook has announced An update to the Social Issues Ad Policy that will significantly reduce the rigor of the Social Issues Eligibility Criteria to ensure that more ads can be served without the “paid by” disclaimer. In summary after the 2016 US presidential election, Facebook implemented a number of new restrictions and parameters All about […]
Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, we’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on […]
As a busy social media manager, you can’t spend all of your time posting updates in a snap. With Engagement rates measure, a Social strategy to tinker, and yours Content calendar To keep it going, it makes perfect sense to invest in mass planning for social media – and save yourself time on other tasks. […]