What makes a creator successful? Maybe it’s their comic timing, the ability to side-eye the camera in selfie mode to match up with the perfect audio cue. Maybe it’s the speed at which they hop on the latest trend, taking it from underground moment to viral movement, or the way that they open up to […]
BeReal lets you share raw images from your life in an instant, with a 2-minute window. … [+] every day. getty In addition to being a platform where people can all too often engage in heated political discussions, Twitter is now filled with highly edited photos and memes – including no shortage of posts showing […]
For some real estate agents, For Sale By Owner (FSBO) properties can be challenging to prospect. For others, it’s an opportunity. In fact, this can become a very lucrative niche for those willing to get to work for their next listing. The reason that sellers opt for FSBO listings is often because they think they […]
Former US President Barack Obama has outlined a range of rising concerns with the modern media landscapeand social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of toxic content and misinformation online. In a broad-ranging speech on the topic of “Challenges to Democracy […]
Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your social media presence helps you understand what’s happening across all your platforms and how each […]
Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation We’re not talking about bots here. We’re talking about using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, […]
Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without […]
The trend of social commerce has been around for some time and is going to grow in the coming years. That’s because the big social media platforms invest in commerce solutions to compete for advertisers and audiences. By 2028, the global social commerce market is expected to reach $3.369 billion. What does the rise of […]
Creating a social media report may not be the most exciting part of a social media manager’s job. But it is certainly an important one. In social media marketing, anything worth doing is worth reporting on. After all, tracking and analyzing your performance is the only way to really understand what you’re accomplishing through your […]
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a […]