30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast […]
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular tools for A/B testing and user experience optimization. This Google Optimize sunset will significantly impact marketing professionals who rely on Google Optimize to make data-driven decisions about website design and user experience. Marketers need to understand […]
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, […]
Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every fire from wants it franchise digital marketing dollar — money that’s often begrudgingly spent even though most fire leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources, […]
Opinions expressed by Entrepreneur contributors are their own. Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better […]
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write […]
Home Business Magazine Online The most effective and efficient company is one where its employees are constantly fed with updated knowledge and training related to their work and to become generally well-rounded people. Business owners consider their employees their most significant assets, so investing in the best training and development programs is a wise move […]
Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or a specific keyword phrase will maximize your chances of ranking for search queries that include that keyword or phrase. Your company might optimize web pages for […]
Table Of Contents A graph showing keyword length in words vs. monthly search volume. It’s become fairly common knowledge that including specific keywords in your content is beneficial for your business. Yet many organizations are falling short because the research they do (if any) is not providing the desired results. It’s easy to fall into […]
How to Optimize Your Social Media Strategy for Ultimate Business Growth It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. According to a report by Social Media Examiner97% of small businesses use social media to attract new customers, however 85% […]