Ginny Marvin, Google’s Ads Liaison, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.” She added, “If you are running Search and PMax campaigns and the query isn’t identical to a keyword (or misspelling in your Search campaigns), then Ad Rank is […]
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best practices with the aim of helping companies increase their sales this holiday season. In this post, you will learn about the main Google Ads updates and recommendations for you to improve the performance of your […]
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all. Now the import tool will import from Google Ads Smart Shopping Campaigns and Local Inventory Ads. Plus, Microsoft is testing […]
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines. The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your […]
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases. In this part, we talk more about the powers of Performance Max […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google started this […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google said […]
Google announced Several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new Location targeting controls other diagnostic insightsand others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet. Seasonality adjustments Seasonality adjustments are now available and are designed to help you […]
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]
Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative keywords for brand safety at the account level. This news comes after Chris Ridley shared a screenshot on Twitter of his Google Ads representative’s screen. […]