For The Drum’s 2023 Predictions Deep Dive, Sammy Albon of agency PrettyGreen’s influencer division What They Said argues that brands need to start paying attention to more specialist influencers. Before we look forward to how influencer marketing will evolve in 2023, let’s start with a quick look back. Since 2019, the influence economy has exploded. […]
How to Get Influencers to Notice and Help You by David | December 29, 2022 Getting the attention of an influencer can be very difficult. When they have hundreds of thousands, or even millions of followers, finding a way to stand out and be noticed is not easy. Having said that it is easier than […]
Opinions expressed by Entrepreneur contributors are their own. At least 93 percent of marketers have included influencer marketing in their brand strategy. Additionally, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts, which means that it’s more important than ever for brands to embrace a […]
Pharmaceutical companies have started to use social media influencers as a direct form of communication with consumers. Social media influencers are a burgeoning type of celebrity—they are internet personalities who typically gain popularity on digital platforms and produce content for audiences in hobbyist communities, such as beauty, travel, gaming, art, and so on. In a […]
We are in 2022 and I am no longer surprised by the gender pay gap. This is still the order of the day for many companies, even those that are positioning themselves on the side of the struggle of women in their external channels. But I confess that the following data took me by surprise […]
The past couple of years have accelerated some significant changes in the realm of commerce. First, because of COVID uncertainty, shoppers have gone phygital — mixing online and in-store shopping and expecting a seamless experience between the two. Second, in 2021, new NCAA rules finally emerged, giving student-athletes permission to monetize their name, image and […]
Influencer marketing was a little-known concept until just a few years back. Cut to 2022, two years after a global pandemic forced a large part of the population indoors with increased dependence on digital and social media, companies are seen leaning heavily towards influencers to attract customers. Evidently, brands have realised influencers have a sway […]
Live streaming of happy vloggers from the living room getty Your social media followers can tell a lot about your motivations and your desire for a better life. Since I’m about to publish a book that will help us find meaning and purpose at work, we’re looking for influencers who want to share something about […]
The opinions of entrepreneurs’ contributors are their own. With its fast-paced, attention-grabbing short video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms in recent years, TikTok also strongly favors early adopters. With some YouTubers getting millions of hits on their first or second post and virtually […]
It seems that we are already living in the future. When we talk about Artificial Intelligence (AI), Machine Learning, robots, and the metaverse, most of us still treat it as Science Fiction. But, in many ways, some of that is already part of our lives. One phenomenon that proves that is the rise of Artificially […]