Tag Archives: Drum

Niche Marketing

The Drum | In 2023, Niche Influencers Will Step Into The Highlight

Posted on by admin
25
Jan

For The Drum’s 2023 Predictions Deep Dive, Sammy Albon of agency PrettyGreen’s influencer division What They Said argues that brands need to start paying attention to more specialist influencers. Before we look forward to how influencer marketing will evolve in 2023, let’s start with a quick look back. Since 2019, the influence economy has exploded. […]

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Niche Marketing

The Drum | Discovering Your Niche: Should Every Model Be Targeting Narrower Audiences?

Posted on by admin
23
Jan

Some brands have had recent success by narrowing their audience pool: one-day-a-week dating app Thursday, or no-January-sign-ups gym Equinox. Should more brands follow suit? We asked six marketers. ‘Brands that want to connect with generation Z need to be authentic.’ We’ve heard this repeated often enough to know that it’s exercised in a wide variety […]

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