Category Archives: Email Marketing

6 Methods to Enhance Your Social Media Engagement with Email Advertising and marketing

Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]

The 7 Greatest Business Automation Software program for 2023

As we venture into 2023, the landscape of business automation software has never been more vibrant and varied. With many innovative options at your fingertips, choosing the right solution to streamline operations and scale your business can seem overwhelming. This is precisely why we’ve crafted this guide. In this post, we’ll dive deep into the […]

Email vs SMS: How to Select the Proper Channel (2023)

Email vs text? Which is the right channel for your business? And can you use both? For businesses, email has been a tried-and-true method to reach audiences and send mass messages. However, as the use of mobile phones increases, SMS messaging is quickly becoming a great new way to connect with customers. SMS stands for […]

The 8 Finest Email Automation Software program for Your Enterprise

What is email automation software? Email automation software is a powerful tool used to streamline and optimize email marketing campaigns. It automates the process of sending targeted emails to a large number of recipients based on predefined triggers, actions, or schedules. By removing the need for manual intervention, this software saves time, increases efficiency, and […]

What Is Local Search Engine Advertising?

Search engine optimization (SEO) connects online audiences to your web content through on-page copy that contains common keyphrases people type into search engines. And if it’s a storefront business you’re marketing, local SEO—or local search engine marketing—will help you reach more specific audiences based on geographic keyphrases. Here, we’ll cover the importance of local SEO, […]

The 7 Finest Lead Administration Software program for 2023

In the rapidly evolving digital marketing landscape, 2023 presents an abundance of incredible options for lead management software. Effectively managing leads is crucial for businesses aiming to maximize conversions and turn potential customers into paying clients. With numerous software solutions available, selecting the right one can be daunting.  However, fear not! This article guides you […]

Asokay the Expert: Alex Brotman

Countless myths abound in the world of email deliverability. That’s why there’s no one better to clear up these common misconceptions than the leading experts in the world of email. Every month, we’ll bring you a Q&A with leaders from inbox providers, spam trap networks, antispam systems, and more in our new Expert Series blog. […]

24 Inventive B2B Email Advertising and marketing Examples

B2B email marketing doesn’t have to be boring. In fact, B2B email marketing can be just as creative and engaging as its B2C counterpart. However, for solopreneurs and small business owners, the daunting reality often involves staring at a blank page, struggling to generate fresh ideas. You aspire to showcase your creativity and create something […]

The 10 Finest Email Marketing Software program Software program for Small Companies

What is email marketing software? Email marketing software is a tool that helps businesses create and send email campaigns to a large number of recipients at once. This software allows marketers to manage their email lists, create personalized content, and track the performance of their campaigns. Email marketing software typically includes features such as customizable […]

Gmail Offers New Incentive to Undertake BIMI

A couple of years ago, Gmail announced support for Brand Indicators for Message Indicators (BIMI)—forever changing the game. Implementing BIMI can be a challenge for some senders, but if you want your emails to stand out in the inbox, consider adopting BIMI. BIMI has always provided 3 major benefits for senders: Increases brand impressions with […]