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Tag Archives: Small
Xero Xero, often considered the QuickBooks alternative, is a great choice for businesses in need of a top-tier accounting system. While QuickBooks is a solid option, Xero brings its own set of powerful features. What makes Xero shine is its ability to accelerate and streamline your processes, providing you with unparalleled efficiency. From invoicing to […]
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto […]
If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords (now called Google Ads). Pay-per-click (PPC) ads that appear on Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of […]
Marketing is essential for businesses of all shapes and sizes, but many small companies often can’t afford it. Or, they will try for a little while, not see immediate results, and then give up. To alleviate the problems that come from marketing, small businesses can turn to consulting firms like yours. Fortunately, running a marketing […]
In the vast panorama of the retail calendar, punctuated by events like Black Friday and Cyber Monday, there exists a day dedicated to the heart and soul of our communities: Small Business Saturday. Originating in 2010 to support local enterprises during one of the busiest shopping periods of the year, this day has swiftly burgeoned […]
Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding […]
Small businesses face some branding challenges that larger businesses don’t need to deal with. How to build your brand on a small budget. Time. Having the in-house talent to put together stunning brand guidelines and logos. Even though small businesses sometimes have marketing challenges related to a lack of resources, there are also a few […]
Is your website failing to generate the results you hoped for? Want to learn the most common website design mistakes small businesses make? The team from Studio1Design shares its website mistakes to avoid in this infographic. Here are a few that make their list: Outdated look and feel Not leading with value first No lead […]
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the […]