Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]
Tag Archives: Media
The weapon was used against a tank. … [+]The Russian APC was destroyed in Irpin (north of Kyiv) on 12 March 2022. Russian forces intensified the pressure on Kyiv in March 2022. Russian armored vehicles have advanced on the northern edge of the country, while the northwest suburbs including Irpin have been bombed for days. […]
Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. Or at least be visible to your next potential customer. And that’s why […]
How can paid media boost brand awareness in 2023? In today’s digital age social media has become an integral part of our lives, from instagram reels to facebook posts, we are now constantly engaged in content creation and content consumption. While organic reach on SM platforms is incredible, paid social media ads are still valuable […]
Inbound marketing and social media marketing aren’t two separate strategies. They go hand in hand and play a vital role in growing a business in any industry. Social media trends change year by year. Platforms gain or lose popularity. Consumer expectations change due to world events and other circumstances. Tech advances may force you to […]
Are you looking for ways to increase brand visibility online? Want to learn the hottest trends in social media in 2023? The team from Mentionlytics share their social media trends in this infographic. Here’s what makes their list: tik tok social listening social ads AR and VR Video Micro influencers Shoppable media Social customer service […]
All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help […]
The average American teenager spends more time online than on sleep. … [+] in school getty The latest research by psychologist Jean Twenge shows that many American teen girls spend more time using social media sites than sleeping or attending school. Twenge is a researcher at San Diego State University who studies generational trends. For […]
Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use. That’s right: if you really want to offer best-in-class support to your audience, you’ve got to offer more […]
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a […]