Welcome to the wonderfully automated world of Target CPA bidding – an ingenious way to optimize your campaigns’ performance, while maximizing your conversions at a lower cost per acquisition (CPA). This game changing smart bidding technology has seen a meteoric adoption rate as of late, and it’s not surprising in the least. When run effectively, […]
If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: email marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how […]
Brand recognition and public relations are two different areas of your business that often intersect but aren’t always considered in the same strategy. However, there is a strong connection between building your brand, boosting your reputation, and finding the right people and organizations that can help facilitate growing awareness of your products and services. The […]
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for […]
Meta published one new series of safety tips for journalists to help them protect themselves in the evolving field of online connections, which for the most part also apply to all users in a broader sense, and provide a comprehensive overview of the various tools and processes in place to help people avoid unwanted attention […]
There are an estimated 12 to 24 million ecommerce sites across the world, with thousands more being created every day1. So, how can you possibly stand out in such a seemingly overcrowded space? The key to securing your place in any industry is to select the right market niche to serve. With the vast majority […]
Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce […]
When SMS became available to the public in 1992, it changed the game — it turned the telecommunication world from a verbal platform to a text-based one. And SMS marketing has soon followed. In fact, consumers are more likely to open text messages before any other form of mobile communication (such as push notifications or […]
One of the most expensive pursuits in your digital marketing program is your customer acquisition. Due to marketing distrust among customers and increasing competition across industries, it’s becoming harder and harder to get new business and leads. That means that creating a strong strategy to bring in your audiences and convert them through your marketing […]
Unternehmen wie Apple, Nike und Starbucks sind bekannt für ihre soliden, sofort erkennbaren Marken, die sich in allem, was sie tun, verweben. Das gleiche gilt für viele kleinere Unternehmen, aber der Aufbau einer Marke von Grund auf kann für Unternehmer entmutigend sein, insbesondere wenn Sie dies noch nie zuvor getan haben. Sie müssen zwar nicht […]