When visitors land on your site, they get all the value that you’ve offered; reliable information, engaging content, an attractive customer interface, and a way to contact you in case they want more information. A website is how you communicate your value proposition to your customers. But isn’t communication a two-way street? What are you […]
Sometimes, progress can boomerang. Gen Z is bringing back bootleg jeans and “vintage” butterfly hair clips (please don’t let low-rise jeans come back). SNES emulators were a hit thirty years after the initial launch. And now, Meta has brought back a traditional one-way radio style of advertising in the form of broadcast channels. In this […]
Your social media content marketing strategy outlines how you’ll use social networking to create and distribute content—but that’s not the end goal. See, most content creators and social media managers get lost in the process. And that leads to subpar content performance and missed business opportunities. In the end, you don’t want more contents. You […]
A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after 4:30 pm ET yesterday, March 23rd. It now works in Bing Chat under “Creative” mode. I have been trying it every few hours since it […]
You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re trying to get people to buy your products, sign up for your emails, or join […]
We have already announced here the promises of Bing improvements with ChatGPT, and now the technology has finally been released. The Official Microsoft Blog recently announced the new Bing search with integrated artificial intelligence. We already know what ChatGPT is and the power it has in search engines, so it’s time to discover how it […]
Top of funnel marketing is a lot like fishing. You ‘plaice’ your bait on the line, cast your net widely, and wait to see what bites. If you approach it from the right ‘angle’ and ‘hook’ the right leads, the results can be ‘reel’y good… OK, that’s enough of the fishing metaphors and puns – […]
Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn’t when it comes to LinkedIn marketing can make all the difference […]
Twitter can be unpredictable, but one thing remains certain — you gotta respect the algorithm if you want to make big moves. That means if you want to boost engagement, drive traffic to your website and generally build awareness for your brand, you’ll need to understand how to work with the Twitter algorithm. Unlike other […]
Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the […]