Opinions expressed by Entrepreneur contributors are their own. The digital marketing industry stands clearly at a crossroads. As privacy concerns prompt a shift of platforms away from tracking cookies, marketers must adopt new ways to personalize content without compromising user privacy. In this environment, AI offers the most viable alternative to tracking cookies that respect […]
Opinions expressed by Entrepreneur contributors are their own. As a legally blind CEO, I often sit in meetings with my guide dog at my side, wondering if other people in the room are dealing with limitations we can’t see. We never know the struggles of those going through the silent, debilitating aftermath of tragic events […]
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Opinions expressed by Entrepreneur contributors are their own. Every industry is exploring the options and potential benefits of using AI. However, before going all in on what next-gen technology can do, it’s best to consider how best to apply it to your own business strategically. For entrepreneurs, there are ways to incorporate AI into operations […]
Opinions expressed by Entrepreneur contributors are their own. Business partnerships can make or break your company’s success. Strong business partnerships lead to enhanced efficiency, innovation and staff retention, driving long-term success. I’ve witnessed my brand become among the top ten in RTD spirit sales across the US despite only selling in eleven states. Much of […]
Opinions expressed by Entrepreneur contributors are their own. The number of AI-based tools is rising, and it has become difficult to keep track of the changes and updates happening daily in this space. New tools promise to optimize your day, with golden promises of making you a 10x version of yourself. Rightly so, but unfortunately, […]
Opinions expressed by Entrepreneur contributors are their own. For the first time since we were all forcefully thrown into remote work in 2020, it finally feels like the debate surrounding it is settling down. Companies that wanted their teams back in the office have enacted relevant policies. Meanwhile, employees enamored with remote work have lots […]
Opinions expressed by Entrepreneur contributors are their own. Small business is big business. More than half of all Americans either own a small business or work for one, and two out of three new American jobs are small-business jobs. National Small Business Week is a yearly event, one too few businesses take advantage of. For […]
Opinions expressed by Entrepreneur contributors are their own. Protecting your online reputation means more now than ever before. Roughly 94% of customers claim that a negative review has convinced them not to purchase from a brand. This indicates that “bad” comments can be problematic for business owners, but there are ways to approach them and […]
Opinions expressed by Entrepreneur contributors are their own. Savvy entrepreneurs recognize the enduring power of email marketing. With an ROI of up to $45 for every dollar spent, it helps businesses boost both customer loyalty and sales. But simply sending emails isn’t enough. Companies seeing a high email ROI have one thing in common: a […]