When it first came out, people dismissed Instagram Reels as a tik tok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power. That’s because unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account’s Reels tab for…well, as long as you want. […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
As you may know, April 21 is “Get to Know Your Customer Day” and is the perfect time for business owners to show their loyal customers some additional love. Get to Know Your Customers Day is celebrated on the third Thursday of each quarter and is a great reminder to think of new ways to […]
We have all known businesses that failed. They had big dreams, a great work ethic and small budgets. They hadn’t budgeted marketing and hoped word-of-mouth would spur business growth. They hoped great customer service would set them apart. They hoped the affordable, out-of-the-way location would still attract customers. They had the passion and hoped hard […]
When you’re a digital marketer working in a saturated market, there are two possible solutions to getting business: Find a way to stand out from the crowd or find a way to narrow your focus, or “niche down,” even further within that market. Today I want to discuss the latter option. Let’s start by wrapping […]
On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the answer is articulated with confidence. “We offer truly comprehensive financial planning and wealth management services.” “We go above and beyond.” “We really understand our […]
Home Business Magazine Online Interview with tech leader and CEO Elyse Dickerson Have you ever dreamed of working with the right team and building a breakout company in the fast-changing technology industry? Elyse Dickerson did just that. She is the co-founder and CEO of Eosera Inc. (https://eosera.com), a women-owned biotech company headquartered in Dallas Fort […]
ITZY has shared a fun reaction video with an adorable twist for their “LOCO” music video! On September 25, ITZY posted a clip of themselves watching their latest music video for the very first time—all while wearing cute kitty ears that measure their brainwave activity. The video begins with the five ITZY members sharing their […]
You created your Twilio SendGrid account, authenticated your area, added a devoted IP handle, and began sending. Now, you’re questioning how one can dive into the analytics of your e-mail occasions a bit of additional and skim the story behind the numbers. As an Onboarding Engineer on Twilio SendGrid’s group, I’ve spoken with tons of […]