If you want your product to reach your target demographic, you need to market it. Simple enough. However, reaching potential customers in the modern global commerce landscape is more complicated than placing a few ads. Nearly 20% of the global population is proficient in English. However, the world is occupied mostly by non-English-speaking consumers. Research […]
With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]
Are you looking for ways to improve your content marketing strategy? Want to cover all your bases and achieve huge online success in 2024? The team from Novum HQ share their content marketing tips in this infographic. Here are a few steps they cover: Content Goals Defined? Target Audience Researched? Content Gap Analyzed? Content Calendar Created? […]
The Software as a Service (SaaS) business model is maturing into one of the most sustainable. It offers companies a way to reduce or eliminate upfront costs like software licensing. From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. […]
Structuring a sales funnel for e-commerce requires planning and organization. Generally, this helps create a successful online store able to communicate with their customer base at all stages of the journey. But what is a sales funnel, exactly? And, more importantly, how can you ensure your e-commerce funnel is efficient and effective? In this post, […]
In the world of online retail, savvy store owners recognize the unmatched power of e-commerce email marketing. It’s not just about sending emails; it’s about the incredible ROI it brings without breaking the bank. The magic lies in its scalability, allowing you to save on resources, from time to customer acquisition costs. Running an online […]
Unlocking the Power of Influencer Marketing: Strategies for Success In today’s digital age, influencer marketing has become a key player in promoting products and services to a vast audience. By collaborating with influencers, brands can tap into their dedicated followers and leverage their credibility. In this blog post, we’ll delve into the world of influencer […]
Promoting Your Podcast: Social Media Strategies for Success by Adam | September 5, 2023 In today’s saturated digital ecosystem, creating a podcast is only half the battle. The real challenge lies in promoting it and capturing a loyal audience. Social media, with its vast reach and dynamic platforms, offers unparalleled opportunities to amplify your podcast’s […]
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]
If you’re serious about your website ranking higher on Google, knowing the critical components of an effective on-page SEO strategy is essential. That’s why this on-page SEO checklist and guide are tailored for you. It’s the difference between getting organic traffic, ranking high on the search engine result pages (SERPs), and gaining the authority your site […]