Defining personas for your customers is crucial for any marketing strategy. When you create a buyer personayou begin to understand the motives that will lead your ideal customer to purchase your product. By developing marketing strategies with a customer persona in mind, you’re able to get to know your ideal customer – even if you […]
Opinions expressed by Entrepreneur contributors are their own. I was a painfully introverted geeky sound engineer who was only comfortable behind my laptop. I stumbled into internet marketing after I recognized the unbeatable power of video while learning from different courses. It struck me that this was a medium that I had to explore. But […]
Opinions expressed by Entrepreneur contributors are their own. on-line content is now a critical connection point between brands and consumers. It’s not only where many consumers first engage with you fire but where your appeal, value and industry authority are first established and reinforced. Without an effective content marketing strategy driving your outreach, you’re missing […]
B2B marketers have many responsibilities, but chief among them is reaching and connecting with potential buyers, AKA building a list of leads for your sales team. A few decades back, this was more straightforward but less effective. You either ran an ad in the paper, picked up the phone, or went door-knocking in your local […]
Want more out of your email marketing campaigns? Then look no further – start with email segmentation. In this article, we’ll guide you through the ins and outs of this underrated email marketing practice that can turn your email program into a profitable marketing machine. We’ll go over: Let’s dive in! What is email segmentation? Email segmentation […]
With over 2 billion monthly active users as of Q4 2021 (up 200% from 2018) Instagram is both the O.G. and trendsetter of social media marketing. Instagram has shaped the landscape of social commerce, the creator economy, and how brands use social media for over a decade. So how can you use Instagram marketing to […]
Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t […]
Looking to learn how to make money on Amazon, even without selling anything? In this guide, we’ll cover more than 15 ways to make money on Amazon, complete with tips to help you uncover the strategy that’s best for you and how you can get started as soon as possible. How To Sell Products and […]
If you spend time on social media platforms like TikTok, you’ve probably seen a few jokes about Gen Z, whether it’s about their work email signoffs or lack of knowledge about the ’90s. This is just one of the ways Gen Z has started to influence communication platforms. All jokes aside, as members of Gen […]
Home Business Magazine Online Business credit cards can be great ways to manage business expenses and earn rewards for business spending. However, business credit card debt quickly becomes unmanageable if you are not careful. If you are struggling to pay down business credit card debt, here are four strategies that may help: 1. Use Your […]