Happiness is something we think about a lot at Buffer. It’s been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though our values have evolved since then, you’ll still see echoes of how important it is for us to cultivate […]
“Was that OK?” ☝️ This is the most common question Oprah Winfrey hears from her guest after the interview. Barack Obama asked her that. So did George W. Bush and Beyonce. People that we think are so rock-solid and confident. Yet, showing that they are also insecure with that simple “Was I OK?” question. Why […]
If you’re wondering how to write a student memoir (and how it’s different than a regular memoir), then you’re in the right place. No matter what stage you’re at in your educational journey, writing a student memoir can be a therapeutic experience for you and eye-opening for your readers. Documenting your experiences, emotions, and growth […]
Recent changes to API access on Twitter other Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs […]
In a study to understand why certain individuals (called “Visible Experts”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work. At its core, that’s what personal […]
You may already know how to add music to your Reels and Stories, but did you know that you can now add music to your Instagram posts? Instagram recently announced the featurewhich gives brands and creators one more way to engage their followers. Whether you want to share your favorite songs, augment your memes, or […]
A webinar, short for ‘web-based seminar’, is an online presentation, meeting, or workshop that allows individuals or groups to interact in real time. With the increasing popularity of video content in marketing, webinars have become a go-to strategy for businesses looking to educate, engage, and convert their audience. In this article, we will explore the […]
Opinions expressed by Entrepreneur contributors are their own. When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then […]
You want to start a business, but what’s holding you back is the question of choosing a market niche. Or how to identify your business niche? Then you can stop worrying! We recognize that this can be difficult: You can still feel as though you haven’t discovered the one thing you were meant to do […]
Don is the award-winning business coach and CEO of Accountability Now, now helping clients increase revenue on average 35% in 90 days. getty Niche markets are often less competitive—and therefore easier and less costly to reach—than larger markets. In addition, the more niche you get, the more you find the competition does not well serve […]