Tag Archives: Keywords

Content Marketing

Why Keywords Nonetheless Matter in search engine marketing (But They Aren’t Everyfactor)

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18
Apr

Opinions expressed by Entrepreneur contributors are their own. In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google Relied heavily on matching keywords and phrases in a user’s search query with real pages on the web. For example, if a person searched for “hot dog restaurant,” Google’s algorithm […]

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SEM & SEO

Google Shopping Search Does Not Help Excluding Key phrases?

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23
Feb

Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google’s Shopping search results. So if you search for pants without pockets, you get plenty of pants with pockets: I mean, who […]

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SEM & SEO

Google Says No Plans For Key phrase Tab For Performance Max However Adverse Keywords Is Coming

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17
Feb

Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative keywords for brand safety at the account level. This news comes after Chris Ridley shared a screenshot on Twitter of his Google Ads representative’s screen. […]

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SEM & SEO

A broad Google Ads match discover when including precise key phrases

Posted on by admin
09
Jan

Drew Cannon published on Twitter a screenshot of him, in which he adds new, exactly matching keywords to his Google Ads campaigns and then tells him from Google that no, although he wants exactly matching keywords, we are betting on broadly matching keywords. There is a notice that says, “Broad match keywords are enabled and […]

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Content Marketing

Ought to You Just Ignore Keywords When Writing Content For website positioning?

Posted on by admin
26
Nov

The opinions of entrepreneurs’ contributors are their own. Few marketing strategies have gone through as much evolution and development as search engine optimization (SEO). It’s been around as long as search engines, however the modern approach is radically different from what people did in the late 1990s and early 2000s. Back then, the SEO game […]

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