Digital Marketing Strategies for Small Businesses Digital Marketing Strategies for Small Businesses Digital marketing seems to be challenging, especially for smaller businesses. Many do not know where to start or where they went wrong to find the perfect marketing strategy that will lead them to glory. Therefore, Alexander Djerassi had strategies that would help small […]
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business […]
Opinions expressed by Entrepreneur contributors are their own. effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but hold some strategies across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management, […]
Advice LBV Hub Business Support Businesses of all sizes can benefit from hiring virtual assistants to help out with their day-to-day work tasks. By freeing up business owners’ time, VAs can improve productivity, make processes more efficient, and save companies thousands in labour costs over the long run. Businesses need someone reliable Working with a […]
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of […]
Small businesses are not small in their economic and social impact. In the USA, small businesses employ over 47% of the workforce and were responsible for creating 1.6 million new jobs in 2020. As any small business owner knows, success takes blood, sweat, and tears, but the wages are priceless – do what you love, […]
Sales grew for years, then suddenly stagnated. Natalie Nagele and her husband Chris Nagele, the co-founders of the software company Wild bit, immediately jumped into solution mode. They were determined to find out why the company was growing on a plateau and what to do to get it started again. Until they wondered why growth […]
It’s somewhere like a coffeeshop that businesspeople, entrepreneurs and nonprofit heads end up when intent on picking each others’ brains, Newark entrepreneur Mike Steadman notes. But, he has a different suggestion. … Next time you’d invite someone to coffee, invite them on your podcast instead. Steadman’s novel tech startup, one of several spinoffs from his […]
LinkedIn is often viewed as a focal point for personal career development, but it can also be an incredible resource for growing your business. Especially if you are a small business owner, its personal brand closely related to your company’s mission, LinkedIn shouldn’t be overlooked as part of your social media strategy. I sat down […]
If you’re a marketer working in a highly specialized niche, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought […]