Running a business these days means advertising is heavily skewed digital. You should be publishing and managing ads on platforms like Facebook and Google, right? Maybe. If you run a B2B business, your needs are different than that of a B2C business. Customers are less likely to be making impulse purchases, and it’s important to […]
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? Turning down chances to bring more money or manpower into your business can feel foolish. And in a time of billion-dollar valuations, it can be tempting to look at the growth […]
The internationalisation of arthouse cinema came into the spotlight during a panel debate with leading industry and festival executives at the MIA market in Rome this week. “For many years we had been very predominantly North American and European, but even the Oscars have changed, it’s a very international landscape for arthouse cinema,” said Cameron […]
Opinions expressed by Entrepreneur contributors are their own. The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment […]
For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while […]
Whether your dream is for full-time writing to replace your day job, you already reached this goal and are building your business, or you’re well into freelance writing and need guidance, today we discuss business plans. Writing is, by nature, a creative process. Storytelling relies on great stories (surprise), told in an engaging manner and […]
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports. There are two threads about this in the […]
How Your Business Logos Colors Can Affect Your Business & Social Growth Did you know that the colors used in your logo can have a big impact on your business? In fact, research has shown that color can be a powerful tool for influencing customer behavior. By choosing the right colors for your logo, you […]
Home Business Magazine Online Let’s face it. Building your own home based business is not an easy task. You need to forfeit a lot of time, energy and money to stand any chance of achieving success, which means there’s a lot at stake when you finally open your (virtual) doors ready to accept your first […]
No matter how big or small your business is, it is always a good idea to have a backup plan in case things go wrong. Asking for a business loan might be the best option when you need money in a hurrybut it’s not something that should be rushed into without doing your research first. […]