To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
In 1997, Wayne Luckett, then a Southwestern Bell engineer, moved his family to Johannesburg, South Africa, for a job assignment that lasted 5½ years and led to an appreciation, if not devotion, to the country’s fine wines. When he left, he returned to Houston with what he thought was a two-year supply of his favorite […]
Packaging is an essential component of retail, whether it’s business-to-business (B2B) or business-to-consumer (B2C) oriented, according to Brett Kirkpatrick, director of trade business at The BoxMaker. He oversees a new 60,000-square-foot digital print manufacturing facility in Lowell. The BoxMaker, an integrated customer packing company based in Kent, Wash., acquired Tango Press in Springdale in November […]
Perhaps you’ve seen ads for the cheerfully touted “high-density zero-gravity beanbag” on YouTube or streaming services such as PlutoTV. I’ll fully admit that those ads got my curiosity up as I was looking for something that’s a little softer and more relaxing to chill out in when I don’t feel like sitting in my gaming […]
Broadcast Audience Research Council (BARC) India has said that the Customised Events Report (CER) for News and Special Interest genre will only be shared with the channel concerned and will not be visible in the YUMI analytics software. This was stated by BARC India CEO Nakul Chopra while addressing a Q&A session during a webinar […]
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When Ryan James took the reins as CEO of Surety Bank, a small community bank in DeLand, in 2009, he planned to focus on marketing and growth. The Great Recession upended all that. Regulators charged off 20% of the bank’s capital because of what it said were bad loans. What followed was a three-year tussle […]
Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]
Name: Harleen & Rajveen Takhar. Role and company: Harleen Takhar, Co-Founder & CEO Rajveen Takhar, Co-Founder & Director, Little Putar. Employee numbers: We are an online company so at the moment – it is just the two of us. Sisters are doing it for themselves! In under 50 words, what makes your business distinctive in […]
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who see a direct correlation between the size of a target market and the probability of success miss the opportunity to serve healthy niche markets. Niche marketing not only provides startups with an opportunity to launch the business successfully, but can also help them grow into […]
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