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Niche Marketing
Customised Events Report of reports & area of interest channels won’t be seen in YUMI: BARC
19
Feb
Feb
Broadcast Audience Research Council (BARC) India has said that the Customised Events Report (CER) for News and Special Interest genre will only be shared with the channel concerned and will not be visible in the YUMI analytics software. This was stated by BARC India CEO Nakul Chopra while addressing a Q&A session during a webinar […]