What’s the Difference Between Ad Fraud vs Click Fraud? Over $600 billion was spent on PPC ads in 2023. With this huge volume of revenue bad actors continue to manipulate ads to make money using fraudulent practices. While you might have heard the terms ad fraud and click fraud, and perhaps used them interchangeably, they […]
On Tuesday, the Federal Trade Commission (FTC) voted 3-2 to ban employer non-compete agreements — a contract that employers require some workers to sign stating they can not work for a competing business for a specified amount of time after their employment with the company has ended. About one in five workers — or 30 […]
Blackout poetry is for everyone, whether you see yourself as a creative person or you don’t think you have an artistic bone in your body. This unique artform blends literary and visual elements into a cohesive piece that can take infinite forms. You’ve likely come across examples of blackout poetry in school or on social […]
What makes content marketing different from other types of marketing? Content marketing seems to be the latest marketing trend, but its rise in popularity has left some people scratching their heads. What’s the difference between digital marketing and content marketing? Where does branded content figure into a marketing mix? The various opinions on content, content […]
What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what they are, how they work, examples, and how to get started. A webhook is an […]
Port 587 vs port 465—what’s the difference which should you use? This is a pretty common question that comes up when sending emails. Below, we’ll walk you through everything you need to know about port 587 and port 465. But first—let’s get into a little necessary background information. What is SMTP? SMTP stands for Simple […]
Display ad retargeting (remarketing) is a powerful way to engage your customers across the digital landscape. You just the right technology, a few best practices, and a bit of know-how—and you’ll be ready to convert customers better than ever. Below, we’ll walk you through everything you need to know about display ad retargeting, including what […]
Throughout 2023, we’ll be continuing to enhance the sales automation experience for our users. These updates will unlock even more automation use cases, saving your team time and streamlining your processes. In this blog post, we’re giving you a sneak peek at some of the new actions other triggers we have in store for the […]
Confused about the difference between email marketing vs newsletters? You’re not alone! Email newsletters are often top of mind when first developing an overall email marketing strategy. But newsletters are only one piece of a comprehensive email marketing program. Making the distinction between email marketing as a whole and email newsletters is important because mastering […]
Opinions expressed by Entrepreneur contributors are their own. Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs establish credibility, attracts investors and enables professionals […]