Tag Archives: Testing

Google Testing New Advert Format With Swipeable Images In A Carousel

Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a “show now” button. Here is a GIF of […]

Google Search Testing Lighter Purple Coloration For Clicked On Search Outcomes

Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers. The difference is subtle, so here are two screenshots so you can compare them side […]

Google Testing Folks Additionally Ask Play (Hear To) Speaker Icons

Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one. Here is a screen shot of this from Kunjal Chawhan on Twitter: Google has been playing with listen […]

Google Testing Higher Worth Badge/Icon/Label In Shopping Outcomes

Similar to the lower price label we spotted a couple weeks ago, Google is also testing higher price label in the Google Shopping results. So if your product sells well above other products in that product category, Google might tell you with this new label. Brian Freiesleben posted this on Twitter saying “I am now […]

Google News Search Outcomes Snippets Testing Without Borders

Google is always testing, always, and here is another test where Google is testing snippets in the Google News search results without borders. This was spotted by Bapun Raz on Twitter – I personally see them with the borders but I don’t mind it with or without borders. Without Borders: With Borders: Which do you […]

Google Ads Testing New Advert Extension Icons

Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new. New contact us and buy now icons are being placed in the Google search ad snippet. I personally cannot replicate but here are some of […]

Google Testing Lower Worth Badge/Icon/Label In Buying Outcomes

Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label. Brian Freiesleben posted this on Twitter saying “If you […]

Google Search Testing Mild Grey Google Search Field

Google seems to be testing another variation of the Google Search box. This one is a light gray background color for the search box. We also recently saw Google testing the dark borders for the search box and also on edgeless search box. Here is a screenshot of this from Frank Sandtmann, a German SEO […]

Google Testing Things To Know In Search Results

Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the Search On Google event and then a few weeks later we saw it being tested in the mobile results. Now more and more are seeing […]

Google Testing Lighter Components URLs In The Search Advertisements

This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main domain is a solid dark font, but the parts around it is a lighter gray font. Here is a screenshot from Brodie Clark who posted […]