Tag Archives: Purple

Purple Prose – What It Is And How To Avoid It

Although purple prose sounds pretty and like a way you would want your writing described, it’s actually not a good thing to have your writing described this way. If someone calls your writing purple prose, essentially they’re calling it flowery. Meaning, they think it’s too wordy, formal or trying too hard to be poetic. Although […]

Google Search Testing Lighter Purple Coloration For Clicked On Search Outcomes

Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers. The difference is subtle, so here are two screenshots so you can compare them side […]

Google is testing Purple Heart Label for women-run companies in native search

Google initially has the Label “women-led” in the local search Results in 2018 with a woman symbol. Google seems to be testing to replace this icon with a purple heart. Saad AK and Colan Nielsen discovered this change and posted screenshots of it Twitter. As Saad noted in his post, when you interact with the […]