Google initially has the Label “women-led” in the local search Results in 2018 with a woman symbol. Google seems to be testing to replace this icon with a purple heart. Saad AK and Colan Nielsen discovered this change and posted screenshots of it Twitter. As Saad noted in his post, when you interact with the […]
Google may be testing the local package in the form of a five-pack with five local results. The local result box is called a three-pack because it showed 3 results since 2015 but we’ve seen google recently tested this five-pack, also a Pack of two and a Pack of ten – all recently. Dave DiGregorio […]
When a visitor arrives on your site, it’s your responsibility to provide an excellent experience — both because it’s your job and because it’s the best way to drive conversions. And A/B testing is a great place to start. If you’re not familiar with A/B testing, it’s a data-driven way to learn what resonates with […]