Google is testing Purple Heart Label for women-run companies in native search

Google initially has the Label “women-led” in the local search Results in 2018 with a woman symbol. Google seems to be testing to replace this icon with a purple heart. Saad AK and Colan Nielsen discovered this change and posted screenshots of it Twitter.

As Saad noted in his post, when you interact with the local pack, the purple Hear label reverts back to its original label:

Local SEO: I think the purple heart symbol for businesses that identify as women owned businesses is new; The interesting thing is that when you scroll down the image carousel in the local pack, it changes to the old one.

CC: @JoyanneHawkins, @krystal_taing I HAVE & @ColanNielsen & @rustybrick MR. pic.twitter.com/igYTFovjzg

– Saad AK (ad SaadAlikhan1994) October 16, 2021

I wonder if this is all a strange mistake?

Forum discussion at Twitter.

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