Building and maintaining connections is paramount in the vast business world. This is especially true for marketers and solopreneurs. But what happens when those connections—your customers—begin to fade away? Enter “win-back strategies.” These strategies are designed to rekindle relationships with customers who’ve drifted apart from your brand. Think of it like catching up with an […]
A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, and educational institutes are no exception. This will especially be true in 2023 and beyond. Many prospective students still want and value a good education. However, […]
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their […]
In the ever-competitive world of email marketing, standing out and maintaining engagement with subscribers is a constant challenge. One powerful tool often overlooked is the “we miss you” email. These personalized messages are more than a gentle reminder to your subscribers; they are targeted, thoughtful expressions that breathe life into relationships that may have gone […]
Want to know the world’s most trustworthy marketing strategy? No, it’s not pay-per-click ads, product placements, Super Bowl commercials, or celebrity endorsements. The most trustworthy marketing strategy comes straight from other people—perhaps people you don’t even know. It’s word-of-mouth marketing. A Nielsen study found that 92% of individuals trust recommendations from people they know, and […]
Opinions expressed by Entrepreneur contributors are their own. We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing brands and gaining revenues. partners and affiliate […]
Top-notch email marketing strategies are what separate experts from novices. Anyone can create an email campaign, but consistently creating content that engages your audience, drives sales, and grows your email list is another thing. Your email marketing strategy is more than goals and tactics. It’s about choosing the right campaign at the right time to […]
You need high-precision marketing tactics to help you target the right audience, manage your budget well, sell more, and build long-term relationships with customers. One of these tactics is behavioral segmentation, which helps you monitor customers’ habits as they interact with your brand. You can then optimize your marketing campaigns to match those behavioral patterns. […]
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. Because, yeah, we do […]
Opinions expressed by Entrepreneur contributors are their own. As a marketing exec (and someone who works with dozens of other marketing execs to grow their brands), I am bone-tired of hearing about marketing in a recession. I don’t mean to minimize the challenges we’ve all faced over the last year-plus; my team has seen them […]