Almost 50% of organizations started using a marketing automation platform for the first time within the last four years. While 86% of marketing professionals are familiar with the concept of marketing automation, only 20% of companies are using automation to its fullest potential. That difference of 66% is the gap between companies who are wasting […]
B2B e-commerce (business-to-business) is a type of e-commerce transaction where businesses buy and sell products and services to each other. Compared to B2C (business-to-consumer) e-commerce, B2B offers several advantages, including a more sustainable cash flow, greater chances of customer loyalty, agile service, and reduced geographical barriers. In this blog post, we will discuss how B2B […]
Unlocking the Power of Influencer Marketing: Strategies for Success In today’s digital age, influencer marketing has become a key player in promoting products and services to a vast audience. By collaborating with influencers, brands can tap into their dedicated followers and leverage their credibility. In this blog post, we’ll delve into the world of influencer […]
Ah, Mother’s Day—a day earmarked on calendars worldwide to honor, celebrate, and show gratitude towards ever-resilient, always-loving mothers across the globe. For many, it’s more than just a date; it’s a heartfelt occasion enveloped in tender emotions, reminiscent memories, and the warmth of maternal love. In the world of marketing, Mother’s Day isn’t just another […]
In the vast panorama of the retail calendar, punctuated by events like Black Friday and Cyber Monday, there exists a day dedicated to the heart and soul of our communities: Small Business Saturday. Originating in 2010 to support local enterprises during one of the busiest shopping periods of the year, this day has swiftly burgeoned […]
What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more relevant every day: customer satisfaction. With the wide variety of companies competing for the same audience, the consumer is in an […]
Promoting Your Podcast: Social Media Strategies for Success by Adam | September 5, 2023 In today’s saturated digital ecosystem, creating a podcast is only half the battle. The real challenge lies in promoting it and capturing a loyal audience. Social media, with its vast reach and dynamic platforms, offers unparalleled opportunities to amplify your podcast’s […]
Building and maintaining connections is paramount in the vast business world. This is especially true for marketers and solopreneurs. But what happens when those connections—your customers—begin to fade away? Enter “win-back strategies.” These strategies are designed to rekindle relationships with customers who’ve drifted apart from your brand. Think of it like catching up with an […]
A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, and educational institutes are no exception. This will especially be true in 2023 and beyond. Many prospective students still want and value a good education. However, […]
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their […]