Running a SaaS company differs from running a regular B2C or B2B brand. So, you can’t apply the same marketing strategies and expect them to work. One primary example of this is email marketing, which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful […]
Tag Archives: Strategies
Looking for ways to improve your social media marketing performance in 2024? This might help. The team from Giraffe Social Media recently provided some new tips on the best ways to get more out of your social media efforts through engagement, consistent posting, analytics, and ads. You can check out a summary of the Giraffe […]
Colors impact our daily lives, both online and offline, evoking sensations and even emotions when placed in context. In the world of Digital Marketing, where conveying a message is paramount, colors can determine the conversion rate on a landing page. It goes beyond aesthetics, and most marketing professionals grasp its significance. As a Creative Designer […]
Opinions expressed by Entrepreneur contributors are their own. Hiring and managing a marketing team is challenging for any business, regardless of industry. And without a clear understanding of what excellent marketing actually means, it’s just about impossible to make educated decisions when assessing professionals in this space. When you can both define and recognize excellence […]
The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]
Ecommerce business owners and teams never rest. Running an online store requires constant improvements and adjustments. To understand what changes are needed, companies perform regular conversion rate audits and track other KPIs and metrics relevant to their business. Average order value (AOV) is one of the most important ecommerce metrics indicating how much money customers […]
2023 in particular, has been a year full of ups and downs for SEO professionals. Literally. SERP volatility and results have been up and down on Google after so many Core Updates. Therefore, many professionals end up having doubts about what to do and what strategy to adopt with so many changes. Download this post […]
Synergy, disruption, omnichannel: The three prongs of every mid-2000s marketing plan. We’re more evolved now, right? In 2023, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. […]
Structuring a sales funnel for e-commerce requires planning and organization. Generally, this helps create a successful online store able to communicate with their customer base at all stages of the journey. But what is a sales funnel, exactly? And, more importantly, how can you ensure your e-commerce funnel is efficient and effective? In this post, […]
In the ever-evolving world of business, franchising remains a formidable player, offering a unique blend of entrepreneurial spirit and established brand recognition. Central to a franchise’s success, however, lies a factor that many might overlook: franchise marketing. This specialized form of marketing isn’t just about promoting a brand or product; it’s about maintaining consistency across […]