If you know anything about search engine optimization (SEO), you know that search engines prefer high-value content that’s most relevant to the user’s intent. So, the more valuable the content is to the user, the higher it will rank in search results. Unfortunately, many companies and brands focus too much on the technical side of […]
Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google, was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam. He also added that […]
When we say “artificial intelligence” do you picture some ultrasophisticated lab, somewhere in Silicon Valley, creating mind-boggling tech that you will never be able to use? Well… That’s not the whole story. artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more […]
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentation from the Google Search Center provides several guidelines on the type of content that the ratings system’s algorithm is looking for and was posted on April 12 on the official Google Search Twitter account. Update […]
Although the concept of AI has been around for a long time, it has never felt more attainable than in the last few years. Businesses of all shapes and sizes are utilizing machine learning programs, sometimes without even realizing it. One of the most widely touted AI programs, though, is ChatGPT. This software is a […]
I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade, I met Igal at SMX Israel and he spoke on a few panels over the years then. He moved to the New York area over a year ago and founded his own […]
Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report, and it is an excellent way to catch up on the last month of Google SEO topics. Google said they upgraded Bard’s math and […]
SEO titles are a little-known factor that can greatly improve your website’s optimization. Unfortunately, few companies understand how to harness the power of SEO titles, what an SEO page title is, or how to modify titles to attract more viewers. With the following seven proven tips, you can create an SEO title that will not […]
the Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Of course, the keyword in that definition for any business is “profitable.” No company can afford to […]
Have you ever stumbled across an article that was full of grammatical errors, spelling mistakes, and odd syntax choices? You’re not alone. Without proper editing and proofreading, low-quality content is published every day. Making sure you take the right steps to proofread your own content is a general best practice that everyone should follow. But […]