Streaming hits an all-time weekly high in December, according to The Gauge – Nielsen through Adam | January 13, 2022 From a viewer perspective, streaming was the clear outlier during Christmas week, as Americans watched a total of 183 billion minutes – an all-time high – on the growing supply of over-the-top platforms. It was […]
Despite the recent proliferation of cryptocurrencies in American lives – hello Elon Musk on Saturday Night Live – cryptocurrencies still have something to gain before they become ubiquitous in consumers and their finances. They are ubiquitous in the sports world. The sharp rise in crypto sponsorship deals gives the emerging industry tremendous visibility – but […]
Consumers should always be the # 1 priority for any brand, regardless of their industry or location. 1. It is true that sales are the ultimate goal of any business, but sales – and the generation of sales – depend on consumers who are receptive to what a brand has to offer. And when it […]
Meet the biggest challenges CPG and retail advertisers face in 2022 – Nielsen from Adam | December 9, 2021 The past 18+ months have been tumultuous across all industries – especially for CPG brands and food and beverage retailers – and rising e-commerce demand has irrevocably changed the landscape. While many who were heavily focused […]
The media planning process had to be reset even before the epidemic. Brands that have been forced to cut their budgets in the past 18+ months face uncertainty when planning media. The need to get back on track – as quickly as possible – will be a priority until 2022. It is important for marketers […]
The ability to engage and inspire consumers requires innovative thinking, and brands around the world strive to stand out from the crowd by creating ads that consumers simply cannot avoid. Aside from high standards, however, we know that there will always be at least some resistance to advertising – no matter how inspiring it may […]
In all media, consumers look for persistence and credibility in the brands they interact with – not just in the products or services they offer, but also in what they say and do. Inclusion is a top priority in the media industry and is new territory for many brands. Effective brands don’t just exist. TellConsumers […]
Marketing budgets have always been put to the test. But the arrival of the pandemic nearly two years later and its ongoing presence continue to underscore the need to spend efficiently and effectively. It is therefore more and more important to measure accurately and holistically, especially as brands are increasingly using new channels and platforms […]