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When Ryan James took the reins as CEO of Surety Bank, a small community bank in DeLand, in 2009, he planned to focus on marketing and growth. The Great Recession upended all that. Regulators charged off 20% of the bank’s capital because of what it said were bad loans. What followed was a three-year tussle […]
Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]
Name: Harleen & Rajveen Takhar. Role and company: Harleen Takhar, Co-Founder & CEO Rajveen Takhar, Co-Founder & Director, Little Putar. Employee numbers: We are an online company so at the moment – it is just the two of us. Sisters are doing it for themselves! In under 50 words, what makes your business distinctive in […]
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who see a direct correlation between the size of a target market and the probability of success miss the opportunity to serve healthy niche markets. Niche marketing not only provides startups with an opportunity to launch the business successfully, but can also help them grow into […]
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In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the exact products, services, or experiences that these customers are looking for. This […]
Jack of all trades, master of none can seem appealing. However, when you’re in a crowded market, advertising yourself as a generalist only makes you look the same as everyone else. You want to stand out from the competition, but a better marketing strategy hasn’t been enough to make a difference. There’s a benefit to […]
Today’s Ask an SEO question comes from Sasank in Telangana, India, who asks: “Which is more suitable for starting a website in 2021: To start with a specific niche or a website that covers diversified topics (not a news/magazine)?” Sasank, the short answer to the question is that you could choose either option, as long […]
Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their retirement approaches, but by failing to market to niche groups, they are actually limiting their firm’s growth potential. Since most advisors […]
In-depth Analysis Help Navigate Through Post COVID-19 Landscape The issue of aging assets has been heightened during the COVID-19 crisis for both public and private sector industries. This is where companies in the asset optimization solutions market are stepping in to ensure their assets and businesses are future-proof amid unprecedented time of business volatility. For instance, Arcadis […]