At a time when footwear companies are moving to tap high-quality and high-added value segments and niche markets, such as vegan shoes, attention is now turning to the sales potential being offered for sales of footwear that is halal-certified in wealthy non-Muslim majority markets such as Europe and North America. Sales of footwear marketed […]
Romeo’s Gin has already established itself as a leader in Quebec’s ready-to-drink (RTD) cocktail market, but now it’s looking to take a commanding position in a faster-growing subsegment. The Duvernois Creative Spirits-owned brand is releasing three of its most popular drinks – gin tonic, gin fizz and gin spritz – in non-alcoholic versions, intended to […]
Niche Perfumery Market Report research report is a wide-ranging analysis and Impact of COVID19 in the global market and the in-detail information with segmentation has been added in this intelligence report. In this report a comprehensive analysis of current global Global Niche Perfumery Market market in terms of demand and supply environment is provided, as […]
London — Akili TV is coming up for its second year birthday as a channel. It’s been hard work but it has gone a long way to establishing itself as a niche education channel. Russell Southwood spoke to its co-founder Jesse Soleil about how it works and what he’s got planned. Soleil’s wife is Kenyan […]
The global mental healthcare market size was valued at $383.31 million in 2020, and is estimated to reach $537.97 million by 2030, growing at a CAGR of 3.5% from 2021 to 2030. According to the WHO, more than 264 million people of all ages suffered from depression in 2020. It has been characterized as one […]
To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
In 1997, Wayne Luckett, then a Southwestern Bell engineer, moved his family to Johannesburg, South Africa, for a job assignment that lasted 5½ years and led to an appreciation, if not devotion, to the country’s fine wines. When he left, he returned to Houston with what he thought was a two-year supply of his favorite […]
Packaging is an essential component of retail, whether it’s business-to-business (B2B) or business-to-consumer (B2C) oriented, according to Brett Kirkpatrick, director of trade business at The BoxMaker. He oversees a new 60,000-square-foot digital print manufacturing facility in Lowell. The BoxMaker, an integrated customer packing company based in Kent, Wash., acquired Tango Press in Springdale in November […]
Perhaps you’ve seen ads for the cheerfully touted “high-density zero-gravity beanbag” on YouTube or streaming services such as PlutoTV. I’ll fully admit that those ads got my curiosity up as I was looking for something that’s a little softer and more relaxing to chill out in when I don’t feel like sitting in my gaming […]
Broadcast Audience Research Council (BARC) India has said that the Customised Events Report (CER) for News and Special Interest genre will only be shared with the channel concerned and will not be visible in the YUMI analytics software. This was stated by BARC India CEO Nakul Chopra while addressing a Q&A session during a webinar […]