The first time Raquel Vélez went skiing, she wore a hoodie and sweatpants under a rain jacket and rain pants, not for fashion’s sake, but because the 37-year-old Denver-based Latina entrepreneur is a practical person. “The thing about starting something new is that, a lot of times, we try to use the gear that we […]
Advice LBV Hub Business Support Businesses of all sizes can benefit from hiring virtual assistants to help out with their day-to-day work tasks. By freeing up business owners’ time, VAs can improve productivity, make processes more efficient, and save companies thousands in labour costs over the long run. Businesses need someone reliable Working with a […]
Heart-shaped beds and heart-shaped tubs mean big heart eyes for Waukesha-native Margaret Bienert, one-half of the theme hotel touring duo, A Pretty Cool Hotel Tour. While adult-centered hotels and theme rooms are usually tainted with a skeevy reputation, Margaret and her husband, Corey Bienert, are looking to break down the stigma surrounding these vacation destinations. The Bienerts started […]
Knowing your niche is essential to delivering a great omnichannel experience. Regular contributor, Dakota Murphey, breaks down her tips. Being a successful business owner encompasses numerous factors, but understanding where you sit in the market is arguably the most important. Without knowing your niche, you’re at risk of missing your target market and losing out […]
This file photo shows a rhinoceros is seen at Akagera National Park, eastern Rwanda, Nov. 16, 2019. (Xinhua/Lyu Tianran) Rwanda, a landlocked country in East Africa with limited resources, has worked to find its niche in developing the local economy. KIGALI, March 8 (Xinhua) — New trailblazing conservation efforts are underway in Rwanda to protect […]
Best Agrolife, among top 15 agrochemical companies in India, has over 160 employees and a 3,000-plus strong distributor network. It sells more than 70 formulations of various insecticides, herbicides and fungicides and has more than 350 product licences. Its key products include Diron, a third-generation insecticide, Pydon, a novel one-shot whitefly control solution, Dongle, a […]
Before starting out Triangle Strategy review, let’s go back in time – it’s 1998 and you’ve just put Final Fantasy Tactics or Tactics Ogre into your PlayStation. The tactics RPG just made its way to the west and you’re wondering if we’ll ever get another game like it. Or maybe it’s 2003 and your first foray into […]
Broker Jamie Thompson had assumed it was near impossible to secure a mortgage for borrowers doing their PhD. But when he realised there were lenders prepared to offer loans to these clients, he spied a business opportunity. He built up his criteria knowledge of this small sector and actively started to target PhD borrowers […]
The 18-unit brand believes it can reach 90 units by 2025, or 400 percent growth. The idea for Ojos Locos Sports Cantina began roughly 15 years ago when Rich Hicks and his former business partner Todd East visited a local Hooters. One of East’s employees sipped a beer, placed it on the table, and then […]
Opinions expressed by Entrepreneur contributors are their own. The most important aspect of setting up and running a successful business is knowing your ideal clients within your specific niche. Your target audience is the group of people who fall within a similar demographic with shared interests, values and beliefs. When you are clear about your […]