Carving Out A Area of interest In Psychological Healthcare

The global mental healthcare market size was valued at $383.31 million in 2020, and is estimated to reach $537.97 million by 2030, growing at a CAGR of 3.5% from 2021 to 2030. According to the WHO, more than 264 million people of all ages suffered from depression in 2020. It has been characterized as one of the major causes that is giving rise to the demand for mental therapy and counselling exercises. One of the major problems faced by people is the lack of awareness regarding the status of mental health which needs timely intervention in order to be cured completely.

“We combine the best of technology with human intervention to provide assisted care that is smart, high quality, precise and contextualized”

This is where mindU Health has carved out a niche and differentiated itself from the market. mindU Health is a mental healthcare platform that conducts mental health matchmaking to deliver quality care. Their algorithm pairs clients with quality listeners that clients can open up to in a judgment free space. They also pair clients with quality mental health professionals fitted to address clients’ specific issues.

Pallavi Surana, Founder, mindU Health states, “I strongly believe in the innate potential of every human being to grow to great lengths. And that’s why mindU is on a mission to make minds lighter and hearts brighter, helping people bring back their balance, recognize their true potential, and move forward with confidence. We combine the best of technology with human intervention to provide assisted care that is smart, highquality, precise and contextualized. Along with selfcare, we believe assisted care is vital to yield superior results because people in distress don’t have the energy or the right resources to turn their lives around.That’s why our professionals use mindU’s tools to create and deliver a unique care plan fit for the client.”

Operational Excellence
Pallavi graduated from the University of Pennsylvania and has over five years of product development and strategy experience. Dr. Meghana Srivatsav has a dual psychology PhD fully funded by the European Commission from University of Gothenburg and the University of Portsmouth. She also brings with her over a decade of experience in mental health. Currently, mindU’s listening programme is free of cost where clients get three, 30 min sessions for free.

Their listeners are trained by mindU to understand client concerns, guide them towards a solution, determine whether they need help from a professional and refer if required. They match the client’s budget while recommending professionals for them. Unlike other mental healthcare platforms in India, mindU’s matching algorithm is precise. If client are tackling anxiety, they will recommend professionals best equipped for anxiety. But if the client is tackling depression they recommend professionals best equipped for depression.

Their listeners are trained by mindU to understand client concerns, guide them towards a solution, determine whether they need help from a professional and refer if required. They match the client’s budget while recommending professionals for them. Unlike other mental healthcare platforms in India, mindU’s matching algorithm is precise. If client are tackling anxiety, they will recommend professionals best equipped for anxiety. But if the client is tackling depression they recommend professionals best equipped for depression.

Meghana mentions,”So far,we have 15 coaches, counselling psychologists, and clinical psychologists on mindU. Professionals who’d like to work at mindU participate in a role play where expert board members evaluate them based on how they navigate a reallife client situation, with a standardized rubric to measure their skill sets. At the end of the session, they submit a report underlining a personalized care plan to best support the client.”

Future Projections
mindU Health is an early stage startup with over 60 clients, 50% from Tier 1 cities, 40% from Tier 2 cities, and 10% from Tier 3 cities in India. Looking ahead, the company wants to develop its own Android and iOS applications apart from the present web application they are working from. They also want to get into more corporate sales and increase their marketing efforts in order to reach out to a wider range of audience.

Pallavi Surana, Founder
Mindu health is an early stage startup with over 60 clients, 50% from tier 1 cities, 40% from tier 2 cities, and 10% from tier 3 cities in india