When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use […]
Avoiding job burnout Being in a job one loves can be one of the most rewarding experiences. But, if one is not careful, working too hard on a project or task can lead to burnout. That’s why it’s important to avoid job burnout at all costs. There are steps one can take to do so. […]
A woman uses social media microblogging apps on her smartphone getty Companies trying to promote a product or service can find social media a time-waster. The problem is that we’re all competing with celebrity influencers, viral podcasts, world news, and the vast number of distractions in life. It might be daunting to promote something via […]
What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it’s algorithms that are defining what we see in each app, and in that respect, it’s more about straight-up entertainment […]
There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences and grow your business within this huge pool of people. But in the busy world of social media, getting to your prospects is easier said than done. This is where social media advertising can help. When […]
Last week, Meta Platforms – the company formerly known as Facebook – announced that it was cutting its workforce by 13 percent – equating to a loss of 11,000 jobs. This, according to founder and CEO Mark Zuckerberg – is due to a combination of slowing user growth thanks to competition and declining ad revenue […]
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for […]
Opinions expressed by Entrepreneur contributors are their own. building on authentic brand through attractive marketing is essential to the success of any business. social media plays an important role in your marketing strategy. It is one of my favorite topics to talk to business owners about because it is a simple way to step into […]
Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for. Vanity Metrics Aren’t Enough Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they […]
Samrat Ghosh (L) and Amarpreet Singh Saini (R) Launched in December 2019, Bhojpuri movie channel Zee Biskope has managed to bag 100+ marketing awards in the last two quarters. The channel aims at instigating a brand love for itself through various social media and on-ground initiatives. These activities have resulted in the channel carving a […]