Social platforms are going all-in on the ‘Creator Economy’, adding in a range of new monetization tools and promotion features that are designed to help platform stars showcase their value for brands, or sell their products directly in-app. The value of this is two-fold: for the creators, it enables them to keep doing what they […]
With all the major platforms now looking to integrate commerce options, YouTube’s expanding its test of third-party product tagswhich enable chosen creators to tag products that are featured in their video clips, with the creator, at least at present, being paid by directly by YouTube for using these item highlights. As you can see in […]
Hey, want to see the biggest existential threat to TikTok represented in a single chart? As you can see in this graph, put together by MoneyTransfers.comwhile TikTok is the trending app of the moment, and is on track to exceed 1.5 billion total users in 2022which would make it one of the top three social […]
Are you curious about how Instagram creator accounts differ from other profiles? Or whether or not an Instagram creator profile is right for you? You’re not alone. Instagram’s growth in 2021 made its popularity with creators skyrocket. Those impressive stats don’t lie! In fact, “50 million independent content creators, curators, and community builders including social […]
Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super followers only spaces now available to selected creators that offer subscriptions. As explained by Twitter: “Now with Super Follows-only Spaces, creators can offer an extra layer of conversation to their biggest supporters beyond Tweets by engaging them through live […]
Sharing knowledge, experiences or recipes on platforms such as Instagram, TikTok, and YouTube is the way to become a content creator or social media influencer, but it’s a crowded field where the best chance of success is to find your niche. “Content creators are active in all kinds of areas,” says Philippe Riechel from the […]
Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds. The first is an expansion of its $10 million Horizon Worlds Creator Funding program, which it […]
If Meta really wants to reconnect with the youthand boost its appeal to younger audiences, partnering with Rolling Stone could be one way of going about it. This week, Meta has announced that it will work with the iconic music magazine on a new ‘Creator House’ activation to coincide with Coachella 2022, where it will […]
After adding tipping along with it great follow and others subscription optionsTwitter now appears to be working on a new ‘Awards’ option for tweetswhich would potentially provide another way for creators to generate income from their on-platform efforts. As you can see in this image, shared by reverse engineering expert Jane Manchun Wong, the new […]
YouTube is expanding its warnings on potentially offensive comments to desktop, while it’s also updating its payment system, which will see YouTube creator payments going to a separate account within AdSense. First off, on comment warnings – back in 2020, YouTube launched new comment warnings in the mobile app which are displayed whenever YouTube detects […]