Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. But it’s really just a way to be easily visible and discoverable to your target audience. In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can […]
Wondering how to become a content creator? One that not only gets paid but gets paid well? Well, good news, my friend: you’re in the right place! Content creators, whether freelance or in-house, are in high demand. And in 2024, there’s no sign of that demand slowing down. In this post, we’ll discuss exactly what […]
I’m a big audiobook fan. Whether commuting to work, working out at the gym, or doing an evening walk around the neighborhood, I always listen to audiobooks. But while Audible’s catalog is impressive, it (sadly) falls short of the millions of books offered on Amazon – Audible’s parent company. But Virtual Voice, Amazon’s computer-generated speech […]
In today’s visually-driven world, understanding how to hire a graphic designer is crucial for any brand looking to make a lasting impression. The right designer can transform your ideas into visually compelling designs that resonate with your audience. But with so many options available, where do you start? Options like drag-and-drop design tools and foolproof […]
Here’s the Reel deal: videos are ruling Instagram. Using Instagram Reels for your business is an important building block for any social media marketing strategy (in fact, it’s expected that over half of American marketers will use Reels for influencer marketing this year). 140 billion Reels are watched every day—so how do you get a […]
In this article, you’ll get answers to these questions about sales pipelines: What is a sales pipeline? A sales pipeline is the steps you take to turn a potential customer into a paying customer. Sales pipelines show you how many open deals you have and which deals need attention. A sales pipeline is essential for […]
Today’s sales pipelines can have dozens of touchpoints. Keeping up with your customers is a challenge for any business, and even more so for small businesses and solopreneurs. But with customer relationship management software, you can bring all the data you’ll need for your sales and marketing strategies into a single platform. It boosts your […]
The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most […]
Without careful planning, advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). With a bit of foresight, though, using LinkedIn ads can guarantee your brand’s voice makes its way to the right audience—an audience of influential decision-makers, at that. Among LinkedIn’s 875 million+ members, your […]
Google announced that its mobile-first indexing “trek” is now “complete.” Which is strange to me being that Google said it was done moving sites to mobile-first indexing last May but hey, now it is really done and it only took just under seven-years to complete. John Mueller, Search Advocate, and Nir Kalush, Search Console wrote, […]