Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
Did you know we use AI (Artificial Intelligence) every day? From voice assistants like Siri on our phones to image recognition face locks, to chatbots on websites and more; this technology is used by us daily. The AI technology that we use every day, learns from a huge amount of data provided to it. So […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
As a marketer, understanding LinkedIn analytics is crucial to your success. That’s because being “data-driven” isn’t just a buzzword — these days, it’s a necessity. LinkedIn’s analytics can help you track progress, measure success, and connect with your target audience. In this complete LinkedIn analytics guide, you’ll: Learn how to use LinkedIn analytics Discover the […]
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With over 2 billion monthly active users as of Q4 2021 (up 200% from 2018) Instagram is both the O.G. and trendsetter of social media marketing. Instagram has shaped the landscape of social commerce, the creator economy, and how brands use social media for over a decade. So how can you use Instagram marketing to […]
Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local […]
From visiting your site or reading an email to making a purchase, your customer goes through a long journey before they’re ready to buy. Don’t you wish you could interact with them consistently every step of the way? A map showing various steps of a customer journey Thankfully, it’s possible with customer experience management (CXM). […]
From visiting your site or reading an email to making a purchase, your customer goes through a long journey before they’re ready to buy. Don’t you wish you could interact with them consistently every step of the way? A map showing various steps of a customer journey Thankfully, it’s possible with customer experience management (CXM). […]
In a perfect world, every new buyer you bring into the fold would turn into a lifelong loyal customer. Growing your revenues and profits would be easy with less emphasis on acquiring new customers. Unfortunately, we don’t live in a fantasy world. Customers often leave for reasons you can’t control, such as no longer needing […]