Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. Calendar – Calendar After all, pizza restaurant owners don’t have to scratch their heads too much to […]
On the surface, Michael and Matthias Roesch, the German brothers behind German exhibitor, sales agent and pan-European distributor Kinostar, have little in common with Ron and Russell Mael, the duo behind legendary L.A. cult band Sparks, other than sibling ties and parents with a penchant for first-name alliteration. But much like the Maels, the Roesches […]
Pharmaceutical companies have started to use social media influencers as a direct form of communication with consumers. Social media influencers are a burgeoning type of celebrity—they are internet personalities who typically gain popularity on digital platforms and produce content for audiences in hobbyist communities, such as beauty, travel, gaming, art, and so on. In a […]
Content is the common language for African Americans. US Black Americans spend more time in media than any other population. Content engagement is what drives the most popular hits and trends. Black customers are increasingly taking control over their media and economic influence and investing in Black communities, Black content, and Black experiences. The Black […]
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Niche market written on a memo stick. Getty Sizable and diverse audiences are the mediums of choice for many successful marketing agencies, brands, and e-commerce businesses. However, explicitly targeting niche audiences can be a prudent and profitable business strategy too. Niche content caters to a particular topic or interest and doesn’t worry about attracting folks […]
October 8, 2021 – Read for 4 minutes Traffic stars has risen to the Manga and Anime category! After merging with one of the leading mainstream native and push advertising networks, RUNative, we significantly increased our manga and anime traffic. In this article, we’re going to give you a better look at this growing category […]
Over the years, digital marketing grew from a new idea that companies are just beginning to understand, to the point where there are a plethora of strategies you can use to build your program. While this gives marketers a chance to delve deep into their organizations and finding the right approaches that will produce the […]