[Guide] Attain youthful audiences with manga and anime

October 8, 2021 – Read for 4 minutes

Traffic stars has risen to the Manga and Anime category!

After merging with one of the leading mainstream native and push advertising networks, RUNative, we significantly increased our manga and anime traffic.

In this article, we’re going to give you a better look at this growing category and how you can get the most of it with TrafficStars.

Why should you try the Manga and Anime category?

It’s high quality niche traffic that gives you greater reach for a younger audience with a higher conversion rate. With more than 300 million daily impressions on various ad formats, such as native, in-page push, 300 × 250, 728 × 90, you have the unique opportunity to collect high-converting traffic and generate huge profits.

You’d think that manga and anime users are mostly from Asian countries, but in reality you can reach a global audience from most tier 1 countries. With more than 95% organic traffic, you ensure that your audience is genre interested in such a genre and if you play your cards well and promote the right offer, you can get great results.

The top converting industries are gaming, dating, comics, casino, and gambling.

Who is your audience?

Age distribution: 70% of the audience are 18-35 years old.

54% of the audience speak English.

Top GEOs: USA, FR, GB, DE, CA, PH, MY.

Public interests are:

• Animation and comics
• Games
• adult

The distribution between the devices is as follows:

Getting started with TrafficStars:

• Go to your TrafficStars account -> Create campaign -> On the Settings tab, select Mainstream Categories: Mainstream General & Manga / Anime
• Start with the RON campaign
• Start with an average bid (ask your account manager)
• Optimize every day
• Whitelist / blacklist at commercial level
• Set up prime campaigns to best convert spots with a higher bid
• A / B testing of different creatives
• Use frequency capping – for RON campaigns, we recommend 4-5 creatives with frequency capping 1 or 2 and at least 3-4 creatives with frequency capping 2 or 3 for Prime
• Upload new creatives regularly to avoid banner blindness
• Start optimizing at the operating system, browser, language level, etc.
• Always keep your RON campaign active (it’s your basic data gathering tool)

Creative:

• Use attractive, eye-catching images
• Use clear, uncluttered images
• Use images and content that are relevant to the offer:
• For dating offers – use photos of real people
• For games, casino, comic deals – use anime pictures

Interested? Go to the TrafficStars account and start new campaigns!

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