The opinions of entrepreneurs’ contributors are their own. In the seven years that I’ve run Write right, which serves small and medium-sized companies with their everyday need for creative and technical content, I have recognized one thing: content should not be underestimated. Content writing is a craft in itself. Providing digital and printed content for […]
Category Archives: Content Marketing
Im Laufe der Jahre hat sich viel verändert, wenn es um digitales Marketing. Während früher Seiten mit Textinhalten die einzige Option waren, macht es die Zunahme des technisch Möglichen einfacher denn je, ein äußerst reichhaltiges Erlebnis zu schaffen, das sich von anderen abhebt. Einfach ausgedrückt, ist es äußerst wichtig, Ihr Publikum zur Teilnahme an Ihren […]
Content is the lifeblood of every brand. Just as the human body needs constant blood flow to the heart to survive, your brand needs a constant flow of content to thrive. But why is it like that? Credibility for one! In order to cultivate a relationship with consumers, it is important to create content that […]
Over the years, digital marketing grew from a new idea that companies are just beginning to understand, to the point where there are a plethora of strategies you can use to build your program. While this gives marketers a chance to delve deep into their organizations and finding the right approaches that will produce the […]
Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa. However, the truth is, these two concepts are quite different. Related, but different. Knowing the difference might not be the single most important thing you […]
Interaktive Inhalte hat für Marken und Unternehmen jeder Größe stetig an Bedeutung gewonnen. Viele Marken glauben jedoch weiterhin, dass sie nicht über die Ressourcen verfügen, um sie konsequent zu produzieren, und sind daher versucht, ihren Wert zu verringern. In diesem Beitrag zeigen wir Ihnen, wie Sie mit interaktiven Inhalten Ihre Marketingziele erreichen. Aber zuerst definieren […]
If you’re a business owner, teacher, trainer, or online solo preneur, you probably know that creating online courses is a highly scalable and profitable way to generate income online. In fact, margins of over 75% are not uncommon. But there is one problem: creating an online course is super difficult! It can take about a […]
The opinions of entrepreneurs’ contributors are their own. It is loved. It is hated. It is promoted and criticized. And in my opinion it is misrepresented and misunderstood. Link building in general is a marketing tactic that is closely related to it with search engine optimization (SEO). The idea is simple. Create links pointing to […]
Managing email is a time consuming task. Did you know that the average professional receives 121 Emails every day? For most working people as much as 28% of their working week is simply spent reading and replying to emails. So it’s no wonder that we’re constantly overwhelmed by emails – and that makes us less […]
There’s a massive labor shortage in the USA right now, playing out across many sectors and industries. The shortage is so bad that it’s creating operational risks and even limiting service in many hospitality businesses. Higher skill industries are struggling, too, though for mostly different reasons. Let’s get into why getting and retaining high-quality talent […]