Let me tell you a little about rock content‘s social impact story, from our purpose to actions, results and lessons learned. We currently hear the following question, “Why are you doing social impact?”, and we could say that we do what we do for two main reasons: because it’s the right thing to do, and […]
In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as search engine optimization or pay-per-click advertising, or attending industry conferences, successful insurance sales professionals recognize that being content with the status quo is the […]
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on alot. You are not just missing the opportunity to do the right thing towards making the world more respectful and better. You are also missing out on business and money. I’ll soon get […]
The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision […]
The fast rise of content commerce platforms such as Douyin (China’s Tiktok) and Xiaohongshu (Little Red Book) further offers niche brands alternative digital touchpoints to connect with Chinese consumers in a more effective but less costly way. 2022 re-imagined: A return to brand value In a post-lockdown period, China’s consumer market is no longer in […]
Home Business Magazine Online Interview with “The Inner Matrix” author Joey Klein Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one’s emotions under […]
To keep would-be clients from choosing a competitor, real estate firms need to make their brands irresistible. Real estate agents and firms that have registered success in doing this use a number of marketing strategies to keep their clients loyal. Real estate is a field that is equally challenging and potentially lucrative. The market goes […]
What: The term real estate agent is often defined as an industry practitioner who helps buyers and sellers with their real estate transactions. However, as the industry grows more competitive, agents must learn how to redefine their role so that it provides a unique value proposition for today’s consumer. The key? Developing specialized skills in […]
You can’t run a successful business without marketing it. And while in today’s constantly changing landscape there is no “right” way to market, there are ways that will be optimal for your industry. The trick is finding these tactics. Strategies that work for another industry may not necessarily work for yours and vice versa. Even […]