Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably shouldn’t change URLs just for SEO reasons. This came up in two different sites, one on Reddit and the […]
Opinions expressed by Entrepreneur contributors are their own. Starting on SEO campaign from scratch can be difficult. You have no established domain authority, you probably don’t have any content developed yet and you may not have a strategic direction for your campaign. There’s a lot to do and months — or even years — of […]
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned. Should they be concerned? Well, like anything in SEO, it depends. John Mueller of Google was kind of asked about […]
Just like with Google’s consolidation of prevent spam on your site, Google did the same with his blog post on how to minimize A/B testing impact in Google Search. Google has repurposed that old blog post into an official help document in the Google Search developer docs. Last week, it appears Google added a new […]
Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online […]
Historically, I mean for over a decade, John Mueller was the single person answering questions from SEOs on the Google SEO office hours segment. Recently John announced changes to the format and it seems like once again, John is making changes to the format. The format is still not live and it seems to still […]
As many of you know Bill Slawski passed away in May. But earlier this week, Bill’s treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The issue appeared to be that the billing was not paid, but when it was brought to the attention of the hosting company, SiteGround, they decided […]
This week, Google started rolling out new guidelines for creators and website owners. These new practices are oriented to give users original and genuinely useful content. the Helpful Content Update aims to get creators to put more effort into creating good content. The update is being compared to preview algorithms updates like Panda and Penguinwhich […]
30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media Be an early adopter that considers experimenting with the ever-changing social media features Creating thought leadership content is key to your organic SEO initiatives International content marketing requires an in-depth discussion of the brand’s business […]
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering. Google’s John Mueller responded to a question on […]