It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for […]
Instagram reels have taken over as the fastest growing feature on the IG app. In fact, the average Instagram user spends 30 minutes per day watching reels. And while Reels are a great way to share a quick video update with your followers, it can be difficult to record and edit a new video every […]
When it first came out, people dismissed Instagram Reels as a tik tok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power. That’s because unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account’s Reels tab for…well, as long as you want. […]
Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you. However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being […]
Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download […]
As interest in short-form video continues to rise, Meta is adding another way to lean into the trend, with a new ‘Share to Reels’ option for third-party developers that will make it easier for users of non-Meta apps to share their creations direct to Facebook Reels. As you can see in these examples, with this […]
Have you ever been watching a Reel on Facebook and thought ‘man, I really wish I could assign a Reaction here to show the creator how I feel about it, in emoji form’? Well, you may be in luck, with Facebook now developing reels reactionswhich would provide another way to respond to its short-form video […]
AFP via Getty Images Meta and Mark Zuckerberg have a 6-letter problem. It’s easy to spell: Ti-k-to-k. TikTok has become the Hot Thing in Tech and has amassed a million-plus users. It is now threatening Zuckerberg’s social media networks. He admitted as much several times in a call with Wall Street analysts earlier this week […]
Der Aufstieg beliebter Video-Sharing-Sites wie TikTok wächst stetig, und Instagram will TikTok auf eigene Faust schlagen. Nichtsdestotrotz fangen Marken an, auf den Zug aufzuspringen, da sich Reels als einer der entscheidenden Aspekte des digitalen Marketings für 2022 entwickelt. Die Erwartungen der Verbraucher werden sich ständig weiterentwickeln, und Marken wissen, dass sie sich dieser Entwicklung anpassen […]
It was in test for a while, but today Instagram officially announced that users can now Replying to comments with reelswhich is another way to incorporate reels into the Instagram process. As you can see in this example, now whenever you reply to a comment on a post, you also have the option to tap […]